About Prohire.

The future of fleet.

Our vision is to lead the charge as the UK’s most trusted provider of sustainable vehicle hire. We excel at getting it right. We listen to your needs and tailor a bespoke mobility solution package that perfectly aligns with your unique fleet requirements. But we don’t stop there, we forge collaborative partnerships with our customers so we can proactively pre-empt your next requirements, and ensure that your fleet and vehicle hire operation is not only profitable and productive but also environmentally sustainable.

Founded in 1997 and headquartered in Staffordshire, Prohire employs over 90 people, Prohire, through its Profleet, Proflex, Procare and ProGreen brands; offering national all inclusive, fully formed and tailored fleet management solutions to customers across all industries within the UK and Ireland. We are OEM agnostic so are able to recommend and supply a wide range of vehicle types across all major manufacturers, vehicle weight categories and temperature regimes. We pride ourselves on offering tailored vehicle rental solutions to meet our customers needs where industry leading levels of compliance and vehicle uptime are key.

We are committed to playing our part in the UK’s Green Industrial Revolution. Our alternative fuels division ProGreen, supports customers’ Net Zero ambitions by decarbonising fleets via the use of high performing, reliable, zero-emission vehicle technology.

Prohire’s Vision

Leading the charge as the UK’s most TRUSTED provider of SUSTAINABLE vehicle rental and contract hire.

The Prohire Values Wheel

Working hard to keep the wheels in motion. We embrace our values, shaping a better future for our customers, colleagues and suppliers. We aim to make a positive environmental impact through a clear focus on our ESG strategy. Our core values drive our everyday activity towards the future of fleet everyday.

Ever greater legislative demands are being placed on commercial vehicle operators.

To this end, Prohire not only recognises the importance of compliance, but underpins it with the numerous accreditations it has itself earned. These accreditations signal our commitment to quality and give our customer the confidence to rely on our products for total compliance and operational efficiency.

Future milestones

The future of fleet.

2024

Product training through our training academy, ProCademy

2024

Reduce energy usage by 25%

2025

All company cars to be zero emissions

2030

70% of new vans on fleet to be zero emissions

Meet the Directors

Richard Metcalfe

Richard Metcalfe

Chairman

Pat Skelly

Pat Skelly

Chief Executive Officer

Jay Edwards

Jay Edwards

Chief Operating Officer

Gary Banister

Gary Banister

Group Operations Director

John Robinson

John Robinson

Chief Commercial Officer

Meet the Senior Leadership Team

Daniel Taylor

Daniel Taylor

Finance Director

Kane Bowden

Kane Bowden

National Account Development Manager

Michelle Miles

Michelle Miles

Head of Progreen & Group Marketing Manager

Wayne Pheasey

Wayne Pheasey

Operations Manager – Technical Services

Ashley Bourne

Ashley Bourne

South Branch Manager

Laura Rushton

Laura Rushton

Human Resource Manager

Jim McAlinden

Jim McAlinden

Group IT Manager

Rachael Lindop

Rachael Lindop

Asset & Procurement Manager

Join our team.

Interested in a career with Prohire? Check out our current job opportunities.